The launching of Natura’s new Ekos was the perfect opportunity to present the Amazon Forest to customers. Built in the Ibirapuera Park, in São Paulo, the stand allowed people to connect to nature’s essence in an immersive, sensorial experience, divided into three moments.

As soon as visitors entered the stand, they could smell all the different fragrances and feel the unique textures of the products that are the prime source of Natura’s creations.

After that, they were guided through a room which provided the possibility to live and experience the daily life of the community that lives in the Amazon, and see them work in the healthy, eco-friendly extraction, all via VR glasses.

With the VR glasses off, visitors found themselves immersed in the 360º of forest projected on the walls. Vivid sounds and colors transformed the experience.
In the last room, in addition to testing the products, the visitors were the brand storytellers, sharing their experience in social media.

- 18 VR glasses
- 360 VR
- 360 immersive projection
- Social messages development
- 360 video for Facebook
- Live sound recording via the Foley technique