Interactive facade of the WZ Hotel in São Paulo with YDreams as technological partner, is awarded the in one of the most prestigious Design Festivals in the world
YDreams Global Interactive Technologies Inc. (TSX-V: YD) (FSE: APY) (“YDreams Global” or the “Company”), a creative and technical supplier for Fortune 500 brands such as Cisco, Qualcomm, Intel, and Coca-Cola, as well as recently being invited as a member of the prestigious VR/AR Association, would like to announce that the project "Pixelated Camouflage" that illuminates the façade of the hotel in São Paulo, created by Studio Guto Requena with YDreams' technological partnership, was awarded in the category architecture of the IF Design Award, held in Germany.
A project that ties architecture, technology and design in an innovative way was the highlight in the architecture category of IF Design Award, one of the most important design awards of the world, held annually in Germany. Entered as "Light Creature", the interactive facade of the WZ Hotel, transformed the new facade of the hotel in a new architectural icon of the city. The concept was created by Studio Guto Requena, with technological execution by YDreams Global and collaboration with Luka Brajovic.
The project, which monitors the soundscape 24 hours a day, collecting sounds by the surroundings of the building by a polyphonic recorder installed in the building, as well as the temperature and air quality and turns them in real time into visual effects with colorful graphics. The result is a pixelated camouflage that visually reflects the busy avenue in Sao Paulo. To increase the contribution with people passing by, YDreams Global also developed a mobile application that enables direct interaction from the public with the instalation. At the reception of the hotel a multi-touch digital table displays the data collected in real time and allows guests to interact as well.
For Karina Israel, COO of YDreams Global, the project differs by having transformed the hotel into a "living organism sensitive to sounds and air quality coming from the Avenue". The award ceremony of the IF Award, which happens on the day March 10 at the BMW Museum in Munich, will reveal the winner of the IF Gold Award trophy, awarded to the best work among all the awarded works, the main attraction of the IF Design Award.
About YDreams Global
YDreams Global Interactive Technologies Inc. (www.ydreamsglobal.com), is a technology company with offices in Vancouver, São Paulo, and Rio de Janeiro that combines both Augmented and Virtual Reality Technology, Design, and Intelligence to respond to the challenges and demands of today’s users and consumers.
YDreams Global works as a partner for companies and brands to reframe their strategy through relevant human-centered ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence.
YDreams Global have developed over 1,000 projects for clients all over the world, such as Adidas, Cisco, Nokia, Nike, Mercedes Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat.