Bianca Senna
Branding Director of the Ayrton Senna Institute
I have a dream
TO DRIVE WITH SENNA
The Dream
True idols never die. Their histories are immortalized in their fans’ memories. There was a time that Brazilian Sunday mornings were TV’s prime time.
"Senna Emotion 2015 was beyond expectations. We take the exhibition to different places in Brazil and realize how much the history and legacy of Ayrton Senna remain alive in the memory and in the heart of Brazilians. More than 90,000 people showed up and could see in each visitor's eyes the excitement of interacting with the details of the career of our three-time F1 world champion. This success makes us want to take the show to other venues in Brazil and even to other countries, as we know that Ayrton Senna is an international idol."
We were able to tell the greatest F1 pilot’s history in an innovative way by conceiving and designing an immersive, expositive circuit that brought Brazil to tears.
Galery
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Images of a Life
A digital, interactive book that told Senna’s personal life history and stories of his amazing career through images that celebrated his memory.
Victory Table
An interactive table with remarkable details from his 41 wins and 3 F1 titles. Photos, videos and images, all accessed by touch.
S is for Senna
An incredible lap around Interlagos circuit narrated by Senna himself, in VR.
You are the Champion
Augmented Reality bringing fan and idol together, creating emotional memories. Visitors could take pictures holding the GP Brazil 1991 Cup and take the photography home as a souvenir.
Technologies
- Movement sensors
- Mapped projections
- Video Mapping in virtual car
- Race simulator
- Augmented Reality
- Client
- Instituto Airton Senna
- Year
- 2015
- Campaign
- Senna Emotion
Senna Emotion
Visitors
400.000
Brazilian cities
11
Brazilian states
10
Record of public in one city, Manaus
110.000
(Data collected until 2017)