YDreams Global Interactive Technologies Inc. (TSXV: YD) (OTC Pink: YDRMF) (FSE: A2AP0L) ("YDreams Global" or the "Company) would like to announce that it has released a new project for the fashion brand Schutz. A new concept store was opened by the brand with several interactive technologies designed by YDreams Global, including an Augmented Reality mirror and smart tags using RFID.
Schutz is a highly successful fashion brand that produces designer shoes and accessories. With a flagship store in New York and product sales in over 40 countries, they chose YDreams Global to create digital solutions to their new concept store. The goal is to test the technologies which may result in increasing the sales experience to roll out to other stores of the brand. Schutz currently has 80 stores worldwide, including New York City and Beverly Hills. A second store which incorporates YDream Globals' technologies is already underway.
The brand is part of the Arezzo & Co group (Bovespa: ARZZ3.SA), a leader in women's footwear, handbags and accessories market in Brazil. Founded 45 years ago, the company now sells more than 10 million pairs of shoes a year, as well as handbags and accessories. There are five brands — Arezzo, Schutz, Anacapri, Alexandre Birman and Fiever — with products that are noted for their quality, design, comfort and innovation.
"Technology and Fashion combine very well together; we are happy to be working with Schutz in this highly innovative store. Technology is changing the customer experience, therefore retailers who are adapting and evolving are those who will likely succeed. We expect that the retail experience is going to be a big trend for 2018," said Karina Israel, COO of YDreams Global.
Alexandre Birman, current CEO of the brand is the Brazilian designer that became a global powerhouse among footwear designers. As heir and chief executive of Arezzo & Co., Mr. Birman oversees one of his native country's largest shoe empires which includes his own luxury labels, family brand Arezzo, Anacapri, Schutz and Fiever. His namesake line — known for its use of exotic skins in vibrant hues and prints — is globally renowned, and a firm favorite of A-listers including Blake Lively, Katy Perry, Gigi Hadid and the Duchess of Cambridge.